• The founders of Arctic Zero saw the increasing number of children developing food allergies, and the increasing waistlines of Americans and wondered if there was a solution – They saw these problems manifest in there own lives with family members diagnosed with diabetes and having other weight related
health problems
– So they decided to develop a product that diabetics could enjoy and was still nutritionally sound — what better medium than ice cream! • In 2002, they developed Carbawhey, a protein-based soft serve ice cream that was diabetic friendly – As they sold Carbawhey at many yogurt shops throughout Southern California, the company received requests from consumers for a similar product that could be taken home and eaten
– As a result, in 2006, they started working on a pre-packaged pint and Arctic Zero was born • When developing Arctic Zero, they decided to address other health issues and produce a product that could be consumed by all – As opposed to Carbawhey, the company decided to develop an all natural (Splenda free) product that was also gluten free –They wanted it to be low calorie, low carb, fat free, and lactose intolerant friendly, all of which took a number of years to develop
• In 2009, Arctic Zero began to be sold through natural food, retail grocery and direct-to-consumer channels
• In Spring 2011, Arctic Zero released an 85 calorie premium chocolate dipped ice cream bar in 4 flavors
• Arctic Zero is currently sold online through Amazon as well as across 40 states through 1500+ grocery stores including Whole Foods, Sprouts, Henrys, Sunflower Markets, Bristol Farms, Publix, Safeway, Kroger/Ralphs, HEB,
Hy-vee, Food Lion and Winn-Dixie and expects to be in an additional 1,000 stores within the next several months
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