NEW YORK BURGER CO. LAUNCHES FRANCHISE PROGRAM
NEW YORK BURGER CO. COMMITTED TO UPGRADING AN AMERICAN CLASSIC
By Nancy Walman
Praised by AOL City Guide, Time Out New York and New York Magazine, among others, New York Burger Co. officially announced the launch of their franchise program. The highly touted burger company – which plans to open 200 locations across the country over the next few years – is known for producing premium quality quick meals from the finest all natural ingredients.
New York Burger Co. currently operates two locations in Manhattan, and since launching the brand back in 2004, franchise requests have been pouring in from as far away as Dubai and Japan.
The menu at New York Burger Co. serves as an inspiration to the burger industry, proving that fast food can still be fresh and delicious while maintaining its convenience and affordability. Using high quality Niman Ranch Angus beef, New York Burger Co. freshly presses all burgers daily and cooks each meal in full customer view. In addition to the award winning burgers, New York Burger Co. also boasts free-range chicken breast sandwiches, all natural beef chili, all natural turkey burgers and Mediterranean veggie burgers. Furthermore, long before the city’s trans fat ban, New York Burger Co. was cooking their freshly cut fries and award winning onion rings in soybean oil. Their homemade dipping sauces and dressings have also received rave reviews by customers who eagerly await a time when they line supermarket shelves.
New York Burger Co. was founded by veteran restaurateurs Madeline Poley and Sprios Zisimatos whose collaboration underscored an aspiration that they shared to create the best tasting burger using premium ingredients in an affordable, but large scale fashion.
Working with renowned franchise consultant Michael Seid of MSA, Poley and Zisimatos are confident that the market will welcome New York Burger Co. and its fresh unique concept with open arms. “As one of a handful of quick service operators who are committed to this market, we are filling a specific yet rapidly growing niche,” says Poley. “It’s not enough to be natural or organic, the public needs each item on the menu to arouse their taste buds and make each visit an exciting experience which they crave. We have done that in a package that bridges fast food and fast casual.”
We tried the following items and found all fresh, affordable and delicious.
3 mini burgers (Dallas, Chicago and Seattle)
1 chili dog
1 med. veggie burger
1 order of chicken mini’s
1 order of beef chili w/ greek yogurt sauce and cheese
1 order of turkey chili
1 order onion rings
1 buttermilk chicken salad
1 greek salad
1 mango thai smoothie
1 elvis shake
***Variety of homemade dipping sauces***
While the burgers were expectedly excellent, sleepers included: chicken mini’s, which were the best crispy bites we’ve ever had. The chili dog was so good that it didn’t need the bun and trimmings. Turkey chili was another surprise and outstanding as were the massive salads. Overall, we highly recommend NEW YORK BURGER CO.
Copyright 2008 By Punchin International. All Rights Reserved.