ROSE’S MOJITO COCKTAIL MIXERS MAKE SUMMER SPLASH

ROSE’S MOJITO COCKTAIL MIXERS MAKE SUMMER SPLASH
AS #1 MOJITO MIX IN AMERICA

As the bartender’s best friend and the trusted cocktail of enthusiasts for over a century, it is no surprise that the newest product from Rose’s, Rose’s Mojito Cocktail Mixer, has become the favorite Mojito mix of the summer. Appearing at premiere nightclubs, private celebrity parties and special events nationwide, the Rose’s Mojito Cocktail Mixer offers a solution to complicated drink-making through a simple, yet sophisticated, blend that delivers an unmistakable Mojito taste.

With a hint of lime and mint, Rose’s Mojito Cocktail Mixers are the perfect beach blend party starters and backyard barbecue go-to’s, all without the hassle of hiring a bartender. Less time behind the bar, more time at the party. Like a bartender in a bottle, just add light rum, stir and voila!

“Mojitos have always been a favorite beverage to enjoy in the summertime heat, but they have traditionally been quite complicated to make, requiring numerous ingredients and steps for that perfect cocktail,” said Tony Jacobs, vice president of brand marketing for Rose’s. “The main goal of our new Rose’s Mojito Cocktail Mix was to design a drink that required little time and preparation, but still rendered the same delicious results without the hassle of gathering ingredients, crushing and blending.”

It’s no surprise that Hollywood’s elite have been spotted sipping Rose’s Mojito Cocktail Mixers. The gossip about who’s drinking what this summer will continue as magazines including US Weekly, In Touch, Cosmo and GQ debut ads for America’s favorite Mojito Mix now through the fall and also serve up the drinks at some of their swankiest summer events. Rose’s Mojito Cocktail Mixers will be stirred up all summer at a string of selected events across New York, Los Angeles and Dallas, including celebrity beach parties in Malibu and The Hamptons. Coverage from the events will be served up at www.mixuptheparty.com, where fans can view photos of some of their favorite celebrities at the coolest parties of the summer as well as get ideas for their own party planning and drink recipes.

Rose’s Mojito Cocktail Mixers come in three fresh flavors: Traditional, Mango, and Passion Fruit, which are all infused with natural mint extracts to give that freshly crushed mint, Mojito experience. The mixers are designed to replicate the original Cuban drink, where fresh mint leaves are crushed into the concoction to produce its legendary, light and refreshing taste.

The suggested retail price for Rose’s Mojito Cocktail Mixers is $6.49 for a 21-ounce bottle, and it can be found at grocery, liquor, Target and Walmart stores nationwide. For more information on Rose’s, visit www.mixuptheparty.com.

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About Rose’s
Rose’s is a leading mixer brand in the beverage portfolio of Dr Pepper Snapple Group, Inc. (NYSE: DPS). DPS is an integrated refreshment beverage business marketing more than 50 beverage brands to consumers throughout North America. In addition to its flagship Dr Pepper and Snapple brands, the company’s portfolio includes 7UP, Mott’s, A&W, Sunkist Soda, Hawaiian Punch, Canada Dry, Schweppes, Squirt, RC Cola, Diet Rite, Penafiel, Rose’s, Yoo-hoo, Clamato, Mr & Mrs T and other well-known consumer favorites. Based in Plano, Texas, Dr Pepper Snapple Group employs approximately 20,000 people and operates 24 bottling and manufacturing facilities and more than 200 distribution centers across the United States, Canada, Mexico and the Caribbean. For more information, please visit www.drpeppersnapple.com.

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