Karlsson’s GOLD vodka that is – even Goldfinger would drink to that!

How to create a martini good enough for Bond

Vodka (2)

The “Shaken or Stirred” debate began back when James Bond ordered a vodka martini in Casino Royale, the novel. Many years and over a handful of blockbuster hits later, the age-old martini debate lives on. With the next Bond flick (Quantum of Solace) opening November 14, bartenders and imbibers alike will still be arguing over the best martini techniques. Some prefer their martini shaken (like Bond), while others like theirs stirred. Stirring a martini allows the ice to melt while chilling the liquor, adding more water to the drink than shaking does – an essential element in creating a martini. While the traditional martini is made with gin, Bond is responsible for making the vodka martini popular.

Most vodkas are distilled multiple times, leaving them flavorless. But if you’re going to drink a vodka martini, shouldn’t it have flavor? Karlsson’s GOLD vodka, from Sweden, is distilled just once to ensure a rich, complex flavor unlike any other. Noted spirits writer David Wondrich describes Karlsson’s as “a high-quality vodka that’s got the one thing so many vodkas are missing these days: taste.” Wine & Spirits magazine just named Karlsson’s one of the Best Spirits of 2008. Made from seven varieties of virgin new potatoes, Karlsson’s possesses a unique, vegetal flavor – ideal for sipping. Karlsson’s martinis are best enjoyed topped with fresh cracked black pepper to bring out the savory taste.

Rick Pitcher of Gotham Bar & Grill in New York City offers tips on how to create a martini good enough for Bond:

Fill 2/3 of a shaker with ice, then add the spirits; stir or shake as preferred and strain A vodka martini should be 3 parts vodka to 1 part vermouth For extra flavor, add 2 drops of angostura bitters. Garnish a vodka martini with a simple lemon peel.

You can shake it or you can stir it but for a Bond-style martini, make it with vodka – Karlsson’s GOLD vodka that is – even Goldfinger would drink to that!

Karlsson’s GOLD (750ml/40% ABV) is available for a suggested retail price of $39.99 at fine wine and spirit retailers in New York City as well as through online merchants. For details visit www.karlssonsvodka.com

Master Blender Börje Karlsson Sources Sweden’s Finest Virgin New Potatoes & Employs
A Single Distillation To Create the First Vodka with Terroir

In a country awash in premium vodka, it is harder than ever for one brand to stand out in the crowd. Boasting multiple distillations, the modern vodka is an exercise in achieving the least amount of flavor. Enter KARLSSON’S GOLD, launched in September 2007 in the United States by Spirits of Gold. Created from the finest grade of virgin new potatoes – grown in Sweden’s Cape Bjäre, home of the country’s highest-quality new potatoes – and distilled as carefully as possible, KARLSSON’S GOLD is the first luxury vodka that can sincerely boast its own terroir.

KARLSSON’S GOLD also boasts an impressive pedigree: Master Blender Börje Karlsson, known as “the Father of Absolut” for his hand in the creation of one of the world’s most successful vodkas. “I have always wanted to honor Sweden’s vodka heritage by creating a classic potato vodka. Using the finest potatoes from Cape Bjäre, I have been able honor both my homeland’s vodka heritage and that of its superb potato farmers,” says Karlsson.

In Sweden, vodka has traditionally been made from potatoes; in fact, that was by law until 1980 when grain distillation was first permitted. The Swedes are passionate about their potatoes and greet each spring’s new crop with the same excitement as the world’s finest wine regions respond to harvest-ready grapes. The region known for the very finest virgin new potatoes is Cape Bjäre, a peninsula in Sweden’s southernmost province, and favorite travel destination of Börje Karlsson.

Collectively known as the Golden Potato, the multiple varieties of virgin new potato grown in Cape Bjäre each bear their own characteristic taste and consistency. Using seven carefully selected varieties, Master Blender Börje Karlsson ensured that KARLSSON’S GOLD would be 100 percent made from the finest raw materials and thereby needed to be distilled only once – a veritable revolution in today’s vodka market.

The result of Börje Karlsson’s superior skill and masterful vision, KARLSSON’S GOLD is rich in flavor, reflecting the quality of the virgin new potato varieties. Producing a natural taste and balanced flavor, the seven varietals are: Solist, Gammel Svensk Röd, Sankta Thora, Princess, Hamlet, Marine and Celine. By distilling singularly and carefully, Karlsson preserves the flavors of these raw materials to create a distinctive and complex vodka.

KARLSSON’S GOLD lends itself to a variety of superb cocktails. While delicious just on the rocks with fresh-cracked black pepper, KARLSSON’S GOLD complements such flavors as orange bitters and tarragon, and the classic vodka martini.

Like the innovative liquid that makes KARLSSON’S GOLD stand apart, its bottle design, which was executed at the Stölze Flaconnage factory in Great Britain, received the same attention to detail. Created by one of Sweden’s most renowned design gurus, Hans Brindfors, the bottle is reminiscent of a potato, complete with gold potato images on the rear of the label.

KARLSSON’S GOLD (750ml /40% ABV) is available for a suggested retail price of $39.99 at fine wine and spirit retailers in New York, Los Angeles, Las Vegas, Atlanta and Savannah, GA, and Memphis and Nashville, TN, as well as through online merchants.