ÍS VODKA is now available in New York!!!!
“Start Spreading the Booze”
VIKING GLACIER SPIRITS, INC. LAUNCHES SUPER-PREMIUM ÍS VODKA IN NEW YORK
On the heels of their hugely successful launches in the California and Nevada markets, Viking Glacier Spirits International Inc. (VGS) is pleased to introduce ÍS VODKA (pronounced “ice”) to the New York Market. ÍS will be distributed by US distributor MHW, Ltd. Although the brand is new to the United States market—ÍS VODKA has already made a splash offering consumers an unmatched, ultra-premium product made from the purest water source on earth. ÍS will officially debut at the The Bar Show, taking place at the Javits Convention Center June 14-15, 2009. ÍS VODKA will be in booth 427 and will host a press reception on Monday, June 15 at a flagship New York on-premise account.
ÍS VODKA is made of the finest non-genetically modified European wheat and is distilled seven times for ultimate purity, unrivalled quality and consistently exceptional taste. Master Distiller Peter McKay of the United Kingdom, a graduate of the Wine & Sprit Education Trust and a judge for the International Wine & Spirit Challenge, developed a special distillation formula for ÍS VODKA using Icelandic water, European wheat and a third (secret) ingredient. The result is an ultra-smooth spirit with a tantalizing hint of fire.
“We are thrilled to introduce New York taste-makers to ÍS VODKA,” exclaims Madeline Vinski, CEO of the brand. “ÍS has had such tremendous success in both the California and the Las Vegas markets, it will be exciting to see how we do in such a large and influential city as New York.”
ÍS VODKA is now available in more than 275 on-premise and off-premise accounts in California and Las Vegas, including the Penninsula Hotel, Bel Air Hotel, Jack’s La Jolla, Boulevard 3, Nic’s Martini Lounge, Prive at Planet Hollywood, Tabu at MGM Grand, and many more. Some of the top mixologists on the West Coast have enjoyed being inventive with ÍS VODKA–creating mouthwatering fresh cocktails at some of the most talked-about venues across the region. Fans can visit www.isVODKA.com and www.isVODKAevents.com for more information and signature recipes.
About Viking Glacier Spirits (VGS) International, Inc.
VGS International Inc. is a private holding company established for the purpose of introducing ÍS VODKA to the super-premium segment of the global VODKA market. Viking Glacier Spirits (US) is the exclusive importer of this spirit to the United States of America. IS VODKA is an ultra-premium blend of naturally pure Icelandic water and non-genetically modified European wheat, distilled seven times to ensure an unparalleled taste experience. VGS invites all consumers of ultra-premium spirits to “taste VODKA for the very first time”. www.isVODKA.com