ROCKWELL, THE EASTSIDE’S NEWEST RESTAURANT & BAR, SET TO OPEN EARLY SEPTEMBER 2009

ROCKWELL, THE EASTSIDE’S NEWEST RESTAURANT & BAR, SET TO OPEN EARLY SEPTEMBER 2009

Rockwell Offers Guests A New Experience Of Food, Cocktails And More With A Courtyard Vibe And Stunning 360 Degree Views Of Los Angles

Set to launch early this September is Los Feliz’s newest neighborhood hang out, ROCKWELL, a sprawling 6,000-square-foot restaurant, bar and outdoor lounge. Discretely tucked away behind Vermont Restaurant, Rockwell seamlessly blends indoor and outdoor space and features multiple levels all designed around a 30’ foot Coral Tree and offers unparalleled sweeping 360 degree views of Los Angeles from the upper levels.

Rockwell promises to be a spectacle to please all appetites. With so much of the 6,000 sq. ft. being outdoors, nature obviously plays a key role in the design of Rockwell with the help of design

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firms Rhetroactive & The Goddard Group. At the center, stands a stunning 30-foot-coral tree with intimate lounging, dining and drinking spaces spiraling around and up the strikingly modern staircase to the terrace above. The space offers a courtyard feel to guests and features classic colonial and shaker furniture along with basket weave and distressed leathers. The custom solid wood stools join bar-height granite tables to create a space that lends itself to socializing.

"More than a year after construction started on this project, my business partner Chris Diamond and I are thrilled to be taking over the reigns and finally bringing Rockwell to life," says visionary owner Wayne Elias whose other property, Vermont Restaurant & Bar, has been a long-standing success for over ten years. “The space is really unlike anything I’ve seen in Los Angeles. Whether you are meeting your neighbors for drinks or coming to party with friends, Rockwell will have a little of something for everyone.”

Also partnered on Rockwell with Elias and Diamond is LA promoter Tom Whitman. Whitman, no stranger to the nightlife scene of Los Angeles, will put his own unique spin on the space creating an entire sensory experience on his selected nights. With his original background in production, before launching his own company Tom Whitman Presents, Eastsiders will certainly not have to go far for a full night of fun.

Rockwell boasts an incredible selection of specialty cocktails and beers in addition to the extensive food menu. Patrons can sip on boutique beers like the Angel City Brewing Company’s “Vitizen” or Santa Cruz Ale Work’s “IPA” or larger beers from the “Big Beer” list including Lost Coast Tangerine Wheat in a 22oz bottle. Some of the specialty cocktails include “Sazerac Vermont” with a Rittenhouse rye whisky, peychaud’s bitters and a touch of absinthe to a new take on the margarita with the “Anti-Rita” with silver tequila, veev acai spirit, acai-blueberry juice, lime and an agave syrup.

The design isn’t the only element inspired by nature at Rockwell. The menu will feature a variety of culinary creations all focusing on seasonal and sustainable items. Created by Chef Owner Wayne Elias and Vermont Chef Stephane Beaucamp items are comprised of a variety of burgers, flatbread pizzas, sandwiches and small plates. Included is a savory braised short rib & fried shallots flatbread pizza topped with smoked tomatoes and melted gruyere. Guests looking for some light food fare are treated to items such as the 7 Pepper Calamari topped with ginger, cucumber, jalapeno and scallions or Rockwell tacos with taro root shells, spicy tuna, jicama and avocado.

Rockwell is tucked away behind Vermont Restaurant at 1417 N. Vermont Avenue in Los Feliz

ABOUT ROCKWELL’S OWNERS:

Wayne Elias & Chris Diamond, wanting a change of scenery and new challenges, recently purchased Vermont Restaurant after 20 successful years owning and operating renowned restaurant, Mark’s on La Cienega. Aside from being successful restaurateurs, Chris & Wayne started uber successful catering company, Crumble Inc. almost 10 years ago and have hosted epic events like Elton John’s Oscar Party as well as A-list movie premiers and celebrity cocktail parties. As the caterer of choice for corporations, studios, celebrities and LA socialites, Crumble Inc.’s event planning staff has succeeded in becoming one of Hollywood’s best catering companies.

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