two new luxury products. DEWAR’S®

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two new luxury products.  DEWAR’S® Blended Scotch Whiskies is pleased to announce the introduction of a specially designed limited edition DEWAR’S Discovery Gift Set for 2009! The set includes the newest family member of the famed Scotch whisky maker, DEWAR’S 18, currently being released for the first time in the United States in limited quantities.. 

DEWAR’S, the most popular brand in the United States is introducing the DEWAR’S Discovery Gift Set, a special three-pack of Signature, DEWAR’S 12 and the new DEWAR’S 18.  The 200-millileter bottles are encased in a genuine leather pack that can be later used as a cigar case or a beautiful leather case for other items.  The gift pack retails for $100 and is available nationwide at local spirits outlets.

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Dewar’s 18 Fact Sheet

Dewar’s 18

clip_image004Rare indeed are the whiskies selected for Dewar’s 18 Founder’s Reserve – and even more unusual the painstaking care of our Master Blender in managing the time-honored marrying process that lends such refinement to this exceptional blend. Created and perfected by the legendary AJ Cameron, the Dewar’s marrying process is often imitated but never bettered.

The Marrying Process

With DEWAR’S 18 Blended Scotch Whisky, the master blender returned to the original Dewar’s marrying process. This involves taking fine Scotch whiskies at their peak of perfection – and improving upon them. Having created a blend of the finest Scotch whiskies from the different regions of Scotland, the marrying process then allows them to rest for a further period in exclusively reserved vintage oak casks, ensuring that their individual flavors and aromas harmonize to achieve a perfectly balanced and exceptionally smooth Scotch.

Awards & Accolades

Over the years DEWAR’S whiskies have been awarded more than 180 medals and awards at competitive tastings around the globe, winning some of their most prestigious awards in 2006. Every British monarch since Queen Victoria has granted DEWAR’S the Royal Warrant– a high honour and a symbol of the monarch’s personal recognition.

v Dewar’s 18 – Gold (Best In Class) Medal Winner, 2008 International Wine and Spirit Competition

Tasting Notes

v Color: Warm, golden amber

v Nose: Immediately sweet and mellow with notes of honey, toffee, butterscotch and perfumed floral notes; subtle hints of almond emerge and a delicate impression of vanilla pods. With time, there appear notes of citrus zest, ripe cherries and just a touch of fresh coconut.

v Taste: Vanilla and toffee notes dominate the mellow, soft sweetness with lingering creaminess and a full bodied oakiness.

v With water, nose: More floral notes, a rich honeyed sweetness and dried fruits which softens to velvety vanilla and nutty caramel.

v With water, taste: Silky and smooth, with a profusion of sultanas and raisins.

v Finish: Long, soft and warming with a slight dryness.

Availability: Limited; select markets only.

Size: 750mL

Suggested Retail Price: $80.00

DEWAR’S® Introduces High-End Discovery Gift Set

Set Includes DEWAR’S 18, Just Released in the United States

MIAMI – September 4, 2009 — DEWAR’S® Blended Scotch Whiskies announced it has introduced a specially designed limited edition DEWAR’S Discovery Gift Set. The set includes the newest family member of the famed Scotch whisky maker, DEWAR’S 18, being released for the first time in the United States. DEWAR’S 18 will be flanked by the two other premium DEWAR’S brands, DEWAR’S 12 and the ultra premium DEWAR’S Signature. The 200 ml bottles are encased in an elegant leather pack that can be later used as storage for other items.

The cases are now available in stores with a suggested retail price of $100. Following are specifics on the DEWAR’S Discovery Gift Set.

DEWAR’S Signature Blended Scotch Whisky

· The ultimate expression of the DEWAR’S blended Scotch whisky range

· Each bottle is individually numbered

· An ultra-premium luxury blend

· Strictly limited availability

· Married from exceptionally rare whiskies of great distinction

DEWAR’S 12 Blended Scotch Whisky

· Inspired by A . J. Cameron

· Launched in 2000

· Double-aged for exceptional smoothness and balance

· Married in oak casks

· Recipient of 33 international awards since launch

· Each bottle individually numbered as a work of exclusivity and quality

DEWAR’S 18 Blended Scotch Whisky

· Created 2003

· Release in the United States slated for Spring 2009

· Strictly limited availability

· Gold medal winner – Whisky Magazine “Best of the Best” or Best Blended Scotch Whisky – World Whisky Awards

· Double-aged in oak casks

· Outstanding in competitive tastings

· Individually numbered

About DEWAR’S® Blended Scotch Whiskies

The name of DEWAR is one of the most respected in the world of Scotch whisky. Founded in 1846 by John Dewar Sr., quality and innovation are fundamental to the story of DEWAR’S®. DEWAR’S® blended Scotch whiskies have been awarded more than 200 medals along with awards at competitive tastings across the globe, providing a guarantee of the quality of the whisky. Today, DEWAR’S® is one of the largest whisky brands in the world, and the top-selling blended Scotch whisky in the United States.

The complete DEWAR’S® portfolio of blended Scotch whiskies includes: DEWAR’S® WHITE LABEL, first crafted in 1899 and the flagship of the DEWAR’S portfolio; DEWAR’S® 12 Year-Old; DEWAR’S® 18 Year-Old and DEWAR’S Signature, the ultimate expression of blended Scotch whisky. For more information on DEWAR’S®, please visit www.dewars.com.

About Bacardi U.S.A., Inc.

Bacardi U.S.A., Inc. is the United States import, sales and marketing arm of one of the world’s leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDI® rum, the world’s number-one selling rum; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR’S® blended Scotch whiskies, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued and fastest-growing premium gin in the spirits industry; CAZADORES® blue agave tequila, the number-one premium tequila in the world; MARTINI & ROSSI® vermouth, the world-leader in vermouth; and other leading and emerging brands.

ENJOY RESPONSIBLY.

©2009 DEWAR’S, THE HIGHLANDER AND THE MARRYING LOGOS ARE TRADEMARKS. IMPORTED BY JOHN DEWAR & SONS COMPANY, MIAMI, FL. BLENDED SCOTCH WHISKIES – EACH 40% ALC. BY VOL.

 

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DEWAR’S® Introduces Award-Winning DEWAR’S 18dewers16

MIAMI – August 26, 2009 — DEWAR’S® Blended Scotch Whiskies has announced it has introduced its award-winning DEWAR’S 18 Founders Reserve in the United States with limited availability. DEWAR’S 18 was awarded a Gold Medal by Whisky Magazine at its World Whisky Awards and was named Gold (Best In Class) Medal Winner at the 2008 International Wine and Spirit Competition.

Rare whiskies were carefully selected for DEWAR’S 18 Founder’s Reserve, and the Master Blender took painstaking care in managing the time-honored marrying process that lends refinement to the exceptional blend. Created and perfected by the legendary AJ Cameron, DEWAR’S first Master Blender, the DEWAR’S marrying process is often imitated but never bettered.

The process takes fine Scotch whiskies at their peak of perfection and improves upon them. Having created a blend of the finest Scotch whiskies from the different regions of Scotland, the Master Blender then allows them to rest for a further period in exclusively reserved vintage oak casks, ensuring that their individual flavors and aromas harmonize to achieve the perfectly balanced and exceptionally smooth Scotch that is DEWAR’S 18.

The color of DEWAR’S 18 is a warm, golden amber with a nose that is immediately sweet and mellow with notes of honey, toffee, butterscotch and perfumed floral notes; subtle hints of almond emerge and a delicate impression of vanilla bean. With time, notes of citrus zest, ripe cherries and just a touch of fresh coconut appear. Vanilla and toffee notes dominate the palette with a mellow, soft sweetness with lingering creaminess and a full bodied oakiness, followed by a long, soft and warming finish with a slight dryness.

Each bottle of DEWAR’S 18 is individually numbered, and the perfect serve is in a rocks glass with one ice cube. Suggested retail price is $80.00.

About DEWAR’S® Blended Scotch Whiskies

The name of DEWAR’S is one of the most respected in the world of blended Scotch whisky. Founded in 1846 by John Dewar Sr., quality and innovation are fundamental to the story of DEWAR’S®. DEWAR’S® blended Scotch whiskies have been awarded more than 200 medals along with awards at competitive tastings across the globe, providing a guarantee of the quality of the whisky. Today, DEWAR’S® is one of the largest whisky brands in the world, and the top-selling blended Scotch whisky in the United States.

The complete DEWAR’S® portfolio of blended Scotch whiskies includes: DEWAR’S® WHITE LABEL, first crafted in 1899 and the flagship of the DEWAR’S portfolio; DEWAR’S® 12 Year-Old; DEWAR’S® 18 Year-Old and DEWAR’S Signature, the ultimate expression of blended Scotch whisky. For more information on DEWAR’S®, please visit www.dewars.com.

About Bacardi U.S.A., Inc.

Bacardi U.S.A., Inc. is the United States import, sales and marketing arm of one of the world’s leading spirits and wine producers. The company boasts a portfolio of some of the most recognized and top-selling spirits brands in the United States including BACARDI® rum, the world’s number-one selling rum; GREY GOOSE® vodka, the world-leader in super-premium vodka; DEWAR’S® blended Scotch whiskies, the number-one selling blended Scotch whisky in the United States; BOMBAY SAPPHIRE® gin, the top-valued and fastest-growing premium gin in the spirits industry; CAZADORES® blue agave tequila, the number-one premium tequila in the world; MARTINI & ROSSI® vermouth, the world-leader in vermouth; and other leading and emerging brands.

ENJOY RESPONSIBLY.

©2009 DEWAR’S, THE HIGHLANDER AND THE MARRYING LOGOS ARE TRADEMARKS. IMPORTED BY JOHN DEWAR & SONS COMPANY, MIAMI, FL. BLENDED SCOTCH WHISKIES – EACH 40% ALC. BY VOL.

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