MAZEL TOV, WITH A MEXICAN TWIST!

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TAKOSHER, THE NATION’S FIRST CERTIFIED GLATT KOSHER TACO TRUCK,

ROLLS ON THE STREETS OF LOS ANGELES

Three guys, a rabbi and a taco truck meet on the street. Sounds like the start of a joke, but it’s actually a new wave in culinary fusion, fondly known as TAKOSHER. TAKOSHER is the nation’s first certified glatt kosher taco truck, and it’s about to hit the streets of Los Angeles, putting the lifelong dream of Lowell Bernstein into high gear.

Growing up in Los Angeles, Bernstein always had a great appreciation for Latino culture, but it was not something in which he could regularly partake gastronomically, since his kosher regimen meant his food restrictions outside of the home were rather limiting. “When I lived in Mexico City from 1994 to 1998, that cultural experience solidified my fascination with tacos,” he explains. This passion has carried through to the present, when the planets—or rather, the tortillas—finally aligned so that Bernstein could open TAKOSHER to share this passion with the public.

Bernstein enters into this culinary road show as one of three caballeros, teaming with longtime amigos Chris Martin and Moises Baqueiro. Over the years, their friendship has produced a number of unique catering events that integrate food, music, and multi-cultural appreciation.

TAKOSHER is considered “The Chosen Taco” for several reasons. First and foremost, being certified as glatt kosher requires that both the contents and preparation of the tacos are kept at the highest level of quality: natural, preservative-free ingredients are cooked, assembled and served in a highly sanitary, strictly supervised environment. TAKOSHER also stands out as “The Chosen Taco” in the colloquial sense: the entire mindset of being “kosher” or “proper, genuine and ethical” applies to the way TAKOSHER handles the treatment of its employees, the disposal of waste, and its manner of doing business in general. “TAKOSHER is a catalyst for celebrating diversity and simply eating great food with one another,” says Bernstein. “All this thoughtful set-up in creating ‘The Chosen Taco’ is for naught if the overall experience itself isn’t ‘kosher’ in every sense of the word.”

TAKOSHER’s debut menu consists of:

“The Original Brisketaco” — a long-loved family recipe; braised and slow-cooked with a chili sauce, sauerkraut, raisins, a touch of sweet, and a little spicy kick in the end.

“Carne La Beef” — marinated in a rich blend of spices and sauces; Worcestershire sauce, various vinegars, red chili, garlic, cumin, coriander, and other secret spices create a mouth-watering combination of smoky roasted deliciousness.

“The Original Latketaco” — a combination of three types of potato, combined with chipotle chiles, onion and cilantro, and seasoned with salt and pepper; battered, breaded with panko, then deep-fried and topped with a sweet and spicy jalapeño apple chutney.

“El Fujitas” — baked tofu marinated in mesquite and garlic; sautéed “fajita style” with grilled peppers and onions and a squeeze of lime.

“The Chosen Chicken” — infused with tangy citrus, spicy smoked chipotle and tropical juices that are blended and marinated to perfection; topped with a deep, rich tomato chile salsa infused with toasted pumpkin seeds, and a generous helping of onion and cilantro.

TAKOSHER will regularly begin cruising the streets of Los Angeles during lunch and dinner five days of the week starting September 12, but it has been spotted daily making special appearances around town already and plans to continue until then. TAKOSHER can be easily located via Twitter updates, its Facebook fan page, http://www.roadstoves.com, and its own virtual parking space at www.takosher.com.

TAKOSHER also welcomes the opportunity to park at private events, serving as a fun and functional catering option for Bar/Bat Mitzvahs, weddings, school lunches, camps, community centers, cultural events, company parties and such.

For more information on TAKOSHER, please visit www.takosher.com.

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