Say “Yes” to Pink This Valentine’s Day


A Provence rosé is a romantic match

This Valentine’s Day, the drink of choice is a dry rosé from the Provence region of France. Whether you are celebrating romance with a casual, late-night supper or a more formal candlelit dinner, rosé wine from Provence will complement the food from beginning to end – from sushi to ripe strawberries to chocolate truffles. Fashionable dry rosé can transform a special meal into a magical one.

Paired with fine foods, rosé wine from Provence – the birthplace of rosé – remains an affordable luxury. Most Provence rosé carried by U.S. wine merchants is priced between $12 and $20 per bottle, making it one of the best values in fine wine on the market today.

“Wine aficionados know that dry pink rosé wines from Provence are perfectly suited to Valentine’s Day,” said Francois Millo, director of the Conseil Interprofessionnel des Vins de Provence (CIVP), known in the United States as the Provence Wine Council. “I’m delighted to see a growing appreciation for rosé from Provence on American shores.”

Festive and elegant, a true rosé is as serious a wine as the highest quality reds, whites, and Champagnes. The rosé wine category includes varying styles, with some fuller and others lighter. Yet even with their differences in color, texture, and flavor, all Provence rosés have similar characteristics: on the palate, they are fresh, crisp, bright, and dry.

To locate shops that carry Provence rosé, visit the Retailers section of Use the interactive map or state-by-state dropdown menu to access a list of retailers offering one or more of the region’s celebrated rosés. Retailers may also offer red and white Provence wines.

The Conseil Interprofessionnel des Vins de Provence (CIVP), known in the United States as the Provence Wine Council, is an organization representing more than 600 Provence wine producers and 72 trade companies. Its mission is to promote and advance the wines of the Provence region of France. The organization’s members together produce 95 percent of Provence’s Appellation d’Origine Controlee (AOC) wines. Its U.S. web address is

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Copyright 2011 By Punch In International. All Rights Reserved


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