What’s In The Box? Two New Premium Italian Varietals Introduce Exciting Additional Wines to the Market
After gaining popularity amongst U.S. consumers in 2010, Duca del Frassino, the first ever premium Italian wine in a box, has released a line extension introducing two new, exciting varietals for the American market. Durello/Chardonnay ($19.99) and Merlot/Pinot Noir ($19.99) allow customers more options for fresh, easy-to-drink blends. Cantina di Soave, one of the most prestigious wineries in Italy’s Veneto region, has created these new wines in addition to the varietals launched last year – Garganega/Pinot Grigio and Cabernet Sauvignon/Corvina.
Duca del Frassino Durello/Chardonnay is a delicious full-bodied white wine with a pleasant lingering finish. The Chardonnay’s luscious apples, pears, vanilla and caramel flavors are perfectly complemented by the Durello’s flavors of delicate field flowers, peaches and fresh crispness. Duca del Frassino Merlot/Pinot Noir is a wonderful combination of red fruits, strawberries, cherries, raspberries, and fragrant spices such as vanilla, cinnamon and cloves. This delicious red wine is velvety in the mouth with a generous, lingering finish.
These food friendly wines from the Veneto contain the equivalent of four standard 750ml bottles, last up to five weeks upon opening, and are attractively priced at an unbeatable value. The 100% recyclable box packaging eliminates the use of corks or glass, and includes a built-in spout and handle for easy pouring and carrying.
Stylish and contemporary, Duca del Frassino grabbed the attention of consumers in 2010, as Cantina di Soave saw an enthusiastic response upon introducing indigenous and historical varietals of the Veneto region to American wine drinkers. Duca del Frassino prides itself on blending grapes that are well known to U.S. consumers with delicious, complex regional varietals of northern Italy.
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“Last year we were excited to launch Duca del Frassino into the U.S. with the Cabernet Sauvignon/Corvina and Garganega/Pinot Grigio blends. We were able to introduce native varietals to Americans through quality wines at a great price point,” said Enore Ceola, Managing Director of MW Imports, U.S. importer for Cantina di Soave. “After receiving such positive response from distributors and consumers, we anticipate an even greater reaction with this new line extension of additional varietals.”
In 2010, Cantina di Soave gained market share with the launch of brands such as Duca del Frassino. Wholesalers and distributors accepted the Italian wine in a box with great anticipation, while high consumer sales led to immediate second orders from many retailers. From 2008 to 2009, the Bag in Box wine business grew eleven percent.
“In today’s economy, consumers are seeking value without compromising quality, and this contributes to the premium wine cask success,” said Danny Brager, Vice President, Beverage Alcohol, The Nielsen Company. “Consumers see premium wine casks as more value for their money, as it holds the equivalent of four standard wine bottles. In addition, the package stays fresher longer once opened, and offers added environmental benefits.”
About Cantina di Soave
Cantina di Soave was founded in 1898 by a group of vine growers and wine producers who joined forces in order to improve production quality and bring unsurpassed value to consumers. The winery was organized to follow all steps from vineyard management, winemaking, marketing and sales to ensure that each member-grower would obtain optimal results. Today over 2,200 farmers are members of the cooperative and more than 14,800 acres are under vine, 70% of which are within the DOC and DOCG zones. From its 6 wineries located throughout the Soave zone, Cantina di Soave makes a variety of award-winning indigenous wines from the region of Veneto including Soave, Valpolicella, Ripasso, and Amarone.