Arctic Zero: Ice Cream Without Guilt

Arctic zero1 jpg
• The founders of Arctic Zero saw the increasing number of children developing food allergies, and the increasing waistlines of Americans and wondered if there was a solution – They saw these problems manifest in there own lives with family members diagnosed with diabetes and having other weight related
health problems

– So they decided to develop a product that diabetics could enjoy and was still nutritionally sound — what better medium than ice cream! • In 2002, they developed Carbawhey, a protein-based soft serve ice cream that was diabetic friendly – As they sold Carbawhey at many yogurt shops throughout Southern California, the company received requests from consumers for a similar product that could be taken home and eaten

– As a result, in 2006, they started working on a pre-packaged pint and Arctic Zero was born • When developing Arctic Zero, they decided to address other health issues and produce a product that could be consumed by all – As opposed to Carbawhey, the company decided to develop an all natural (Splenda free) product that was also gluten free –They wanted it to be low calorie, low carb, fat free, and lactose intolerant friendly, all of which took a number of years to develop
• In 2009, Arctic Zero began to be sold through natural food, retail grocery and direct-to-consumer channels

• In Spring 2011, Arctic Zero released an 85 calorie premium chocolate dipped ice cream bar in 4 flavors

• Arctic Zero is currently sold online through Amazon as well as across 40 states through 1500+ grocery stores including Whole Foods, Sprouts, Henrys, Sunflower Markets, Bristol Farms, Publix, Safeway, Kroger/Ralphs, HEB,
Hy-vee, Food Lion and Winn-Dixie and expects to be in an additional 1,000 stores within the next several months

Overviewimage

Copyright 2011 By Punch In International. All Rights Reserved

Disclosure

Customers/Distributors While Arctic Zero only began selling to retailers in
January 2009, our products are currently in over 1,500
grocery retailers including the following:
Select Retailers Distributors
WEST PICO

Target Demographics
0
20
40
60
80
100%
Population
Regular
Light Ice
Cream
Buyers 71M
71M
Weight
Overweight /
Obese 200M
200M
Milk Allergies
Lactose
Intolerant
50M
50M
Diabetics
Type 2
Diabetes
21M
Type 1
Diabetes 3M
24M
Celiacs Disease
Celiacs
Disease 2M
2M
• Arctic Zero has focused on demographics that are underserved and the trends in these demographics will continue
to grow, as obesity, allergies and diabetes continue to spread in the population

• Current Flavors:
– Chocolate
– Chocolate Peanut Butter
– Coffee
– Cookies & Cream
– Mint Chocolate Cookie
– Strawberry
– Vanilla Maple
– Pumpkin (Seasonal)
• Less than 150 calories per pint
• All natural
• Fat free
• Gluten free
• Lactose intolerant friendly
• Low carbohydrates
• Non-GMO (genetically modified organisms)
• Suitable for type 2 diabetics
• 14 grams of whey protein concentrate per pint
• Kosher (Chof-K)
Pints: Product Differentiation

INGREDIENTS:
Chocolate, Chocolate Peanut Butter, Mint Chocolate Cookie
INGREDIENTS: PURIFIED WATER, WHEY PROTEIN CONCENTRATE, ORGANIC
CANE SUGAR, DUTCH PROCESSED COCOA POWDER WITH ALKALI, GUAR GUM,
XANTHAM GUM, NATURAL FLAVORS, SEA SALT, ORGANIC MONK FRUIT.
Vanilla Maple, Cookies & Cream, Pumpkin
INGREDIENTS: PURIFIED WATER, WHEY PROTEIN CONCENTRATE, ORGANIC
CANE SUGAR, CHICORY ROOT, GUAR GUM, XANTHAM GUM, NATURAL
FLAVORS, SEA SALT, ORGANIC MONK FRUIT.
Coffee
INGREDIENTS: PURIFIED WATER, WHEY PROTEIN CONCENTRATE, ORGANIC
CANE SUGAR, CHICORY ROOT, INSTANT COFFEE, GUAR GUM, XANTHAM GUM,
NATURAL FLAVORS, SEA SALT, ORGANIC MONK FRUIT.
Strawberry
INGREDIENTS: PURIFIED WATER, WHEY PROTEIN CONCENTRATE, ORGANIC
CANE SUGAR, CHICORY ROOT, STRAWBERRIES, GUAR GUM, XANTHAM GUM,
BEET JUICE FOR COLOR, CITRIC ACID, SEA SALT, ORGANIC MONK FRUIT.
OUR NATURAL FLAVORS DO NOT CONTAIN MSG OR HVP.
Pint Nutritional Information
• Arctic Zero has an extremely clean label with all natural or organic ingredients
• The sweetener is a proprietary blend of organic cane sugar and organic monk fruit
– Organic Monk Fruit is the sweetest melon in the world
– It is concentrated down to get the sweetness (150x sweeter than sugar) but has none of the glycemic and negative affects of sugar

• Current Flavors:
– Vanilla & Chocolate (2 each)
– Strawberry & Orange Cream (2 each)
• 85 calories per bar
• All natural
• Gluten free
• Lactose intolerant friendly
• Low sugar
• Low glycemic and suitable for type 2 diabetics
• Non-GMO (genetically modified organisms)
• Made with high quality whey protein
• Kosher (Chof-K)
• Contains fiber
• Great for kids (no sugar alcohols)
• 70% fewer calories, fat and sugar than other
premium bars
Chocolate Dipped Premium Bars: Product Differentiation

INGREDIENTS:
Chocolate
PURIFIED WATER, WHEY PROTEIN CONCENTRATE, ORGANIC CANE SUGAR, DUTCH
PROCESSED COCOA POWDER WITH ALKALI, CHICORY ROOT, GUAR GUM, XANTHAM GUM,
NATURAL FLAVORS, SEA SALT, ORGANIC MONK FRUIT CONCENTRATE.
Vanilla
PURIFIED WATER, WHEY PROTEIN CONCENTRATE, ORGANIC CANE SUGAR, CHICORY
ROOT, GUAR GUM, XANTHAM GUM, NATURAL FLAVORS, SEA SALT, ORGANIC MONK FRUIT
CONCENTRATE.
Strawberry
PURIFIED WATER, WHEY PROTEIN CONCENTRATE, ORGANIC CANE SUGAR, CHICORY
ROOT, GUAR GUM, XANTHAM GUM, NATURAL FLAVORS, BEET JUICE FOR COLOR, CITRIC
ACID, SEA SALT, ORGANIC MONK FRUIT CONCENTRATE.
Orange Cream
PURIFIED WATER, WHEY PROTEIN CONCENTRATE, ORGANIC CANE SUGAR, CHICORY
ROOT, GUAR GUM, XANTHAM GUM, NATURAL FLAVORS, CITRIC ACID, ANNATTO FOR
COLOR, SEA SALT, ORGANIC MONK FRUIT CONCENTRATE.
Chocolate Coating
ORGANIC PALM KERNEL OIL, CHOCOLATE LIQUOR PROCESSED WITH ALKALI, SUGAR,
COCONUT OIL, SOY BEAN OIL, SOY LECITHIN (AN EMULSIFIER), PURE VANILLA EXTRACT.
OUR NATURAL FLAVORS DO NOT CONTAIN MSG OR HVP.

Allergy Information: contains soy
This product has also been processed on equipment
that also processes nuts, wheat, eggs, and milk.
Chocolate Dipped Premium Bar Nutritional Information
• Similar to the pints, the chocolate dipped premium bars have premium ingredients and a clean label

• To date Arctic Zero has been featured on a number of radio
shows in markets including: the Joan Hamburg Show in New
York, San Francisco, Las Vegas, Riverside CA and West Palm
Beach
• With featured mentions by such magazines and newspapers such
as Glenn Beck’s Fusion Magazine, Yoga Magazine, Life and Style
Weekly (Dec. 6, 2010), Dairy Foods Magazine, 959, Reader’s
Digest Magazine, Shine (Yahoo)
• In addition, we were featured by Vitamin Water/Vital Juice’s
Skinny Black Book as the Best Snack of 2011
• We have had 7 mentions through New York Times Best Seller
and tv and web personality Lisa Lillian (aka Hungry Girl) who
regularly receives 1 million+ visits to her website daily
• Arctic Zero has sponsored Relay for Life, Hungry Girl events, the
San Diego Ragnar Relay and the Cardiovascular Disease
Foundation Run/Walk for Life
Sales & Marketing

Recent Media Coverage

“It’s surprisingly really good too…you’ll save over 1,100
calories per pint…”
‐Glenn Beck’s Fusion Magazine
“It will change your life!”
‐Lisa Paige (NYC Radio Personality for 92.3 Now)
“If you’re the type of person who likes to sit in front of the TV with
an entire carton of ice cream and go to town, this is for you.”
‐Hungry‐Girl.com “[It] puts solace in a pint.”
‐Area 9 Magazine
“It is surprisingly creamy, and
goes down incredibly smooth.”
‐Daily Trojan (USC Newspaper) “It’s 125 calories for the whole thing!”
‐Elvis (Las Vegas & San Francisco Radio Personality)
“If you’re on a low-carb diet, this is a great way
to get your sweet fix in. Take that, diabetes!”
‐Elizabeth Edelmen of DiabetesDaily.com
“It’s a whey protein [dessert ] that makes you feel like Ben & Jerry WHO!?”
‐ Shay Sorrells (The Biggest Loser, Season 8)
“Trouble Fighting Cravings? Don’t fight them! Satisfy a
sweet tooth without the guilt with…Arctic Zero…a frozen
ice cream-like protein shake.”
‐Life & Style Weekly – December 6, 2010
11
• Garrett Blood is co-founder and CMO of Arctic Zero. Prior
to establishing Arctic Zero, Mr. Blood was involved in the
day to day operations of California Soft Serve Concepts
and the continued market introduction of Carbawhey
Specialty Soft Serve. Mr. Blood was responsible for
market promotion, design, layout, and public relations.
Previous to California Soft Serve Concepts, Mr. Blood
worked as a financial advisor for American Express and
Bank of America Financial Services where he earned his
Series 7 and Series 66 NASD licenses. He earned his
Bachelor of Arts Degree in Organizational Leadership,
summa cum laude from Chapman University.
• Gary Zingale joined Arctic Zero in early 2009. A seasoned
Veteran with 30 years in the natural products industry as
well as mass market trade, Mr. Zingale has extensive
experience in national sales, brand management and
broker management in the grocery, frozen and HBC
Channels. Mr. Zingale brings with him years of
representing brands such as Roberts American Gourmet,
Natren Probiotics, Numi Tea, BHI Heel and Wisdom
Natural Brands and Pure and Basic along with owning an
HBC distributor and a natural and specialty brokerage in
Southern California.
• Amit Pandhi joined Arctic Zero in 2009 as CEO. Prior to
joining Arctic Zero, Mr. Pandhi worked at Huntsman Gay
Global Capital, a billion dollar private equity firm. While at
Huntsman Gay, Mr. Pandhi was responsible for evaluating
& executing leverage buyout and growth equity
transactions. Prior to joining Huntsman Gay, he worked
as a Financial Analyst in the Mergers & Acquisitions
Group at CIBC World Markets in New York, NY. He
earned his Bachelor of Arts Degree in Economics, magna
cum laude, and his Bachelor of Arts Degree in Political
Science from the University of California, Irvine; and his
Master in Economics Degree from the University of
Pennsylvania.
Amit Pandhi (CEO)
Greg Holtman (Founder / COO)
Garrett Blood (Founder / CMO)
Gary Zingale (Vice President of Sales)
• Greg Holtman is a co-founder and COO of Arctic Zero and
developed the idea of creating a healthy protein-based ice
cream substitute. He is responsible for developing
proprietary flavors, products and manufacturing. Prior to
founding Arctic Zero, Mr. Holtman founded California Soft
Serve Concepts in 2003. While at California Soft Serve
Concepts, Mr. Holtman pioneered combining high quality
whey protein concentrate with soft serve ice cream. He
grew the business to serve yogurt/smoothie shops as well
as supply the military with soft serve product.
Management Team

 

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